Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
There are two types of Seo:-
On Page : - On page SEO is work that is carried out on your webpage’s, the sole purpose is to optimize your website to perform better on the search engines. On page seo is seo of source code which describe what type of a site is it. In on page we are managing Traffic Ester, Meta Tag Creation, Robot Txt File, Site Map, Search Engine Submission, Google Verification Code, Google Analytic Code, Google Places, Keyword Search, Alt Tag Images, Html Tags Like H1-H5, Bold Word Anchor Link Etc, Twitter, Face book, Google+, Orkut, Social Networking Site.
Off Page :- Off page SEO is very important if your website is fairly new, work will concentrate on link building campaigns, web directory submissions, press releases, article submissions, and blog commenting, to name a few. Keyword research is just as important for off page as it is for on page, the anchor text that you use to link to your website goes a long way in dictating what keywords your site will rank for. Off Page Seo Directory, Social Book Marking, Articles Submission, Article Marketing, Press Release, Blog Submissions/Updation/Creation, Rss Submissions, Forum Posting, Yahoo Answers, Local Listing, Classified Adds, Ppt Submission, Pdf Submission, Gov.Link Submission (Link Submission In Gov.Edu Sites).For More Information Visit on:- http://www.facebook.com/pages/RKB-Soft-Soultions/297032233663408
